We know that “crazy” is a word with a complicated history. For far too long, it’s been used pejoratively against people who experience the world differently — from those navigating mental illness to those who go against the grain to speak up for change and justice.
Many of us have been called crazy before, and it wasn’t a compliment. We were told the idea of starting a business that just sells socks was “too crazy to work,” yet here we are!
The word “crazy” also has a special place in our hearts: it's the adjective most people use to describe our socks. We chose to reclaim this word, taking inspiration from its oldest etymological roots — where craze meant “to shatter or break,” like in the ancient art of crackle-glazed pottery or Victorian crazy quilts. We use it with the intention to break boundaries, shatter stereotypes and redefine what a sock company can be!
We value people and community above all else. We give 1% of product sales to our partner NAMI (the National Alliance on Mental Illness) because it is a cause close to our hearts — many of us have had our lives touched by mental illness in one way or another.
We are passionate about creating inclusive, welcoming spaces where people feel free to express themselves and tell their stories through their socks. When a pair speaks to someone, makes them laugh, or helps them get through a hard day, that is the biggest win for us.
Thank you for being part of our story. Now, let’s find your next favorite pair of socks!
