Cute But Crazy is now in an exciting new chapter! In the summer of 2026, the brand was acquired by Rachel Northrup McGee, owner of The Purple Doorknob — a famous, long-standing novelty sock and gift shop nestled in Ellicottville, New York.
Rachel previously acquired The Purple Doorknob from Urania, making this transition a seamless continuation of a shared vision. With deep roots in the sock world and a passion for community, Rachel and her crew are dedicated to keeping the spark of Cute But Crazy burning bright — bringing you the same incredible selection, humor and top-tier customer service you know and love.
